PRESS MATERIALS

Opening Silent Villas 29.7.2024

You are welcome to use image and information material on the opening of the Silent Villas on 29.7.2024. If you require the files in print quality, as well as further image material, please contact us.

Please find here general press information and press contact for the Thermen-Resort.

Media contact

Contact: Gottfried Fragner

presse@therme-laa.at

Photos opening Silent Villas 29.7.2024

Copyright: Bill Lorenz/Therme Laa

More photos from the opening of Silent Villas 29.7.2024

Copyright: Bill Lorenz/Therme Laa

Renderings Silent Villas

Copyright: @Therme Laa

Press release Opening Silent Villas 29.7.2024

First premium resort in the Weinviertel
Ten new Silent Villas opened at Thermenresort Laa

• VAMED Vitality World expands successful Silent SPA in Laa with overnight accommodation in a new category
• LH Mikl-Leitner: “Next chapter in the success story of Lower Austria’s biggest tourism magnet”
• Klaus Hofmann, Managing Director of VAMED Vitality World, expects 3,000 additional overnight stays and a strong boost for Lower Austrian tourism

Laa an der Thaya – The Weinviertel region is expanding its range of accommodation for guests from Austria and neighboring countries. In less than twelve months, VAMED Vitality World has created an exclusive retreat of ten new villas with their own spa, private lake access and individual service in the thermal spa resort of Laa. The new offer is called Silent Villas and is the first accommodation in the premium segment in the Weinviertel region. In total, VAMED has invested around 100 million euros (at current prices) in Thermenresort Laa since its opening. On Monday, Johanna Mikl-Leitner, Governor of Lower Austria, officially opened the Silent Villas.

“Since its opening in 2002, the Laa thermal spa resort has brought more than seven million guests to the Weinviertel. This means that Laa an der Thaya is already the biggest tourist magnet in the region – even for guests with high expectations. By offering an appropriate range of overnight stays, we now have the opportunity for these guests to spend several days in this beautiful tourist region in the future, thus creating the basis for new jobs,” said Mikl-Leitner.

Sixth expansion step for Thermenresort Laa – resort grows by 12,000^m2
The Silent Villas are already the sixth expansion step for Thermenresort Laa. The thermal spa resort has thus grown by a further 12,000 square meters – for Governor Mikl-Leitner “the next chapter in a great success story in regional development and a further boost for the future of tourism in the region”.

Klaus Hofmann, Managing Director of VAMED Vitality World, assumes that the new Silent Villas will generate more than 3,000 additional overnight stays per year from guests from Austria and neighboring countries in a new, affluent guest segment. “We are thus providing further strong impetus for tourism in Lower Austria,” says Hofmann.

More than 40 million euros in added value and 700 jobs for the region

As Austria’s largest wine-growing region and an up-and-coming Euregio cultural area in the heart of Europe along the historic Amber Road, the northern Weinviertel has developed very successfully as a tourist region in recent years, also thanks to the Laa thermal spa resort. Since 2002, the number of overnight stays in the municipality of Laa has increased more than sevenfold to 77,000.

Thermenresort Laa currently employs around 230 people, and the Silent Villas have created a further 15 jobs at the resort. In the surrounding region, Thermenresort Laa generates a total annual value added of more than EUR 40 million and secures more than 700 direct and indirect jobs.

Vitality World brings successful concept to the Weinviertel – High added value for the region
With Geinberg5, VAMED Vitality World has been successfully operating 21 SPA villas in Upper Austria for more than ten years. With the Silent Villas, Thermenresort Laa is now bringing this successful concept to the northern Weinviertel region.

“Experience has shown that the guests we attract with our SPA villas generate more than twice as much added value in the region as hotel operations. If other businesses take advantage of this flagship project and develop further premium offers, the positive economic effect of the Silent Villas will multiply once again,” Hofmann emphasizes.

The new Silent Villas – ^100m2 for exclusive relaxation by the water
The starting point for the new Silent Villas is the Silent SPA, with which Therme Laa has been addressing the premium segment as a day SPA since 2016 and where the thermal spa resort welcomes more than 150,000 day guests per year alone. The concept of the Silent SPA and now also the Silent Villas is based entirely on the Lower Austrian monastery tradition. The unifying architectural element is the “Gothic tracery”, an ornament of geometric shapes of the highest precision. Thermenresort Laa has thus created a space of simple elegance for individual retreat and relaxation.

The Silent Villas are designed as hermitages of the Silent SPA – in the immediate vicinity directly on the water with a view of the greenery. Each of the approximately 100 square meter villas, including a covered terrace, has elegantly furnished sleeping, relaxation and living areas with an open fireplace, a private spa with sauna, experience shower and free-standing bathtub, an outdoor whirlpool and private access to the lake. “Our guests can spend several days here completely to themselves and in nature without having to do without the amenities of the adjacent 4* superior resort,” says Thomas Hattenberger, Managing Director of Thermenresort Laa.

Thermenresort Laa has put together a tailor-made wellness and relaxation offer with high-quality treatments for guests of the Silent Villas. Culinary options include two exclusive “Silent Séparées” as an à la carte pop-up themed restaurant in the Therme Laa hotel, concierge service and an in-room dining offer, arranged in your own villa for the greatest possible retreat and freedom.

New family oases in the spa gardens – focus on regionality
As part of the sixth expansion phase, Thermenresort Laa has redesigned the spa gardens in addition to the Silent Villas. The green areas were renaturalized with a particular focus on supporting biodiversity in the region and new, natural family oases were also created. In addition, the spa garden now has underfloor irrigation, which significantly reduces water consumption.

Thermenresort Laa covers its entire energy requirements from renewable energy sources. When designing the villas, VAMED Vitality World paid attention to the use of natural materials and worked almost exclusively with regional partners. Overall, around 90 percent of the added value was invested sustainably in Lower Austria, 85 percent of which was invested directly in the Weinviertel region.